Buddy App

We took on the exciting task of designing and developing the "Buddy" cannabis dispensary coupon app to revolutionized the shopping experience for cannabis enthusiasts. Aimed at creating a lifestyle-centric platform, "Buddy" was successfully launched at popular events, including the renowned Reggae on the River, and established a partnership with High Times magazine. The app allowed users to seamlessly browse and select their favorite cannabis products, offering tailored coupons for significant discounts. A standout feature was the creation of Buddy, the app’s mascot—a fun-loving cannabis coupon styled character who was brought to life through engaging animations and audio. This character development not only added a relatable and enjoyable element to the app but also enhanced user engagement, making "Buddy" a true companion in the cannabis lifestyle journey.

Branding & Identity Design